All Nike Everything – Carson-Newman Athletics partners with Nike and BSN Sports

All Nike Everything – Carson-Newman Athletics partners with Nike and BSN Sports

JEFFERSON CITY, Tenn. – Carson-Newman Vice President for Athletics Matt Pope announced Monday morning that the C-N Athletic Department has entered into a five-year partnership with Nike through BSN Sports. 

The agreement officially began in July and is part of BSN Sports Collegiate Select Program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all D1, DII, D3, NJCAA and NAIA schools. 

"I am thrilled that under Allen Morgan's leadership, we are committing to this agreement with BSN Sports and Nike as our exclusive supplier for athletic apparel and equipment," Pope said. "Todd Northrop and our representative, Chris Hurst at BSN sports, have been great to work with and Nike-branded products are outstanding for our student-athletes.

"The apparel and equipment truly enhances the Carson-Newman brand, allowing us to recruit and retain the best and brightest student-athletes while also giving us the opportunity to compete at an extremely high level."

The agreement includes numerous incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing and promotional opportunities.

 "We are excited to partner with the Carson-Newman and Nike in elevating the performance and impact of their athletics program," BSN Collegiate Select Vice President Todd Northrup said.  "This strategic partnership provides the finest apparel and athletic products to the Eagle athletic teams and benefits each student athlete representing the community on the athletic field or court. We are proud to be their partner and pleased that we can elevate the student-athlete experience."

Nike, based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. 

BSN Sports is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN Sports markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN Sports' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN Sports please visit